The Message
- Personal strengths and weaknesses
- Experience
- Competence
- Independence
- Integrity
- Compassion
- Stability
- Preparation
- Ideological and Partisan Differences
- Liberal vs. Conservative
- Moderate vs. Extreme
- Inconsistent vs. Consistent
- Pragmatic vs. Purist
- Situational Context
- Change vs. Status Quo
- Right vs. Wrong
- Reform vs. The Old Way
The Message will be a combination of all of the above.
